First, you don't want to rub your foundation into your skin. This is especially detrimental if you have acne or dry skin. The rubbing motions cause micro exfoliation, which simply means you are aggravating and in turn, drawing more attention to your dry patches and blemishes. Instead, stipple your foundation into your skin. This will keep everything in place and add the extra coverage you might be looking for. I used to make this mistake and since switching to dabbing motions, I have noticed a huge different in how my foundation covers my trouble spots.
Next, you want to layer your foundation, not apply a ton in one go around. By applying too much, your foundation will not set, meaning it will remain sticky and wet, and your face will look cakey. No one wants the dreaded cake-face! Instead, work in light layers and let them dry before applying more. This will build up the coverage, as well.
Always remember to blend your foundation down your neck! I like to self tan but I don't apply anything to my face because it is really sensitive. Instead, I use a darker foundation. However, on days when my fake tan is starting to wear off, my foundation can be a tad darker. By blending the foundation down your neck, you create a seamless transition. It's the worst when you walk out the door only to realize your face and neck are two different colors!
Last but certainly not least, set your foundation with powder. Once your foundation has dried dab some translucent powder all over your face to lock in the color and coverage. Again, don't sweep the brush over your face. This will move the foundation, that you spent so much time perfecting, all around and lighten the coverage. You don't want your foundation melting, slipping, or rubbing off throughout the day!
